SSP has strengthened its distribution and data division with the appointment of Ron Atkinson as Head of Insurer Relationships.
Reporting directly to Adrian Coupland, Director, Data and Distribution, Atkinson will be responsible for all personal and commercial lines insurance relationships across SSP in the distribution space.
As the balance of power continues to shift towards consumers, insurers need to adopt new models to maintain their profitability. Atkinson's knowledge and understanding of the new insurance industry that is emerging will help SSP's clients adapt and put customers at the heart of their business.
As insurers look to adopt a customer-centric approach, there is a wealth of knowledge available that can deliver greater insight on each individual and business. By augmenting clients' risk details with a plethora of data from third party sources and existing data warehouses, insurers can gain a greater understanding that enables them to benefit from better pricing sophistication, enhance the journey of their customers and reduce fraud levels.
In addition, with the Data Services, Insurer Relationships and Keychoice teams together in a single trading division, insurers can take full advantage of a market-leading distribution channel, as well as SSP's data access and expertise, its 42% market share and the Keychoice distribution asset.
Atkinson's appointment has led to further changes in the operating structure of the Data and Distribution division, with Jason Moseley taking on the role of Head of Partner and Data Services. The new position will enable Moseley to focus on taking SSP's data propositions and offerings to market, as well as helping to create new data-led products to keep customers ahead of the curve in a changing market.
"Having worked for Swinton since 1984, including within the Insurer Development Team, I am looking forward to using my knowledge and expertise to help SSP build a market-leading position in the distribution space," Atkinson said.
Speaking about the appointment, Adrian Coupland said: "With over 30 years' experience in the insurance industry, Ron brings with him a first class reputation. He is joining SSP at a very exciting point, as we embark on the next phase of growth and evolution."
With the insurance and technology landscape constantly evolving, SSP, a leading global provider of insurance software solutions, has invested $7.2m (£4.8m) in releases and upgrades for its Pure Insurance product. In the last year alone, this continued investment has enabled eight long-term SSP customers to access a new set of functionality that is keeping them competitive in the marketplace.
Those benefiting from the rich, broad functionality include customers across the UK, Caribbean, Africa and Australia, reflecting SSP Pure Insurance’s position as one of the leading global policy administration systems. This position was supported by Celent’s 2014 reports on policy administration systems.
Three of these customers, including FM Group in Bermuda, have been with SSP since the 1990s through three iterations of technology, ensuring their systems continue to support their growth plans as the industry evolves. Over that time, the upgrade process has seen them move from a UNIX-based green screen system to a Windows-based VB6 one, and now browser-based .Net technology.
With support for both commercial and personal lines, the modern web-based system enables data enrichment, as well as providing online broker and consumer access through portals. As a result, insurers can cost-effectively grow their business operations and rapidly provide external services, while taking full advantage of better risk selection and pricing.
Automating manual processes and removing duplication delivers lower administration costs and ensures policyholders benefit from a quicker and more efficient service. For example, the dynamic automation of monthly board packs provides a single view of the business at the touch of a button, enabling insurers to make immediate, informed decisions on their business strategy.
SSP’s investment in upgrading its software also ensures customers can launch products more quickly through the newly enhanced product builder functionality. Building and maintaining products using an Excel template offers a more agile approach that improves speed to market and delivers a competitive edge.
This capability also extends to claims management, driving reductions in average costs per head through dynamic triaging. Claims are directed to the right person and process depending on their type, rather than being progressed in a one-size-fits-all uniform manner.
All of these benefits are obtained through a smooth automated upgrade followed by significant testing that is completed rapidly, with little disruption to business as usual.
Nigel Kohler, Sales Director of SSP’s Insurer Division, said: “Technology challenges can be a key issue for established insurers, as older inflexible systems are a major hurdle in their ability to compete with more agile new entrants to the market.
“At SSP, we are continuing to make significant investments in our solutions, which includes three major releases for SSP Pure Insurance since its launch in 2011, to enable our customers to build on the technology investment they made some years ago.
“This allows insurers to benefit from new technology and functionality, ensuring they have systems in place to be competitive in their markets and deliver on their ongoing growth and efficiency plans.”
CPPGroup Plc, the International Assistance business, has chosen SSP to provide a new, robust, flexible IT system that will be at the heart of its on-going business transformation.
The fully hosted solution will enable CPP to embed a single platform IT system that provides efficient controls and governance, and supports the Group’s increasing focus on digital technology, initially in the UK then internationally.
CPP wanted a solution that would enable the company to reduce its IT and operational costs while improving its service to customers and Business Partners as well as developing a successful product portfolio.
To achieve this, SSP is delivering a fully hosted solution to replace CPP’s multiple in-house legacy systems. This will reduce its internal cost base and external infrastructure/licensing costs, as well as streamlining its operating practices. The solution will provide a single customer view together with standardised processes and controls across the business.
SSP’s complete range of capabilities are capitalised on with a new managed application service and user-experience platform underpinned by the core SSP Select Insurance system that has been proven across four continents.
In addition, by creating master products and the use of SSP’s scheme capabilities, CPP will be able to quickly create new schemes for each country and Business Partner using a standardised model with simplified processes. As a result, CPP can rationalise its product range, with much easier maintenance and the efficient launch of new offerings going forward, as well as the secure uploading of customer data.
The SSP solution will initially be implemented in the UK, with a second phase of international deployment to follow.
Charles Crawford, CPP’s Group COO said: “The new IT system will provide a strong foundation on which we will build a digital-led future for CPP. Across the Group internationally, this will enable us to improve our service to customers and Business Partners in addition to making us more agile and efficient. By adopting a proven platform chosen by leading digital insurers, CPP will have a stronger competitive position in an increasingly digital world.”
Stephen Lathrope, Managing Director of Insurer Division said: “CPP undertook a robust and extensive search over a 12 month period to find the right partner and solution for their needs. We are delighted that CPP has chosen to work with SSP and put us at the heart of the business as it develops for the future.”