Embedding innovations into existing environments
“Stretched IT organisations and budgets won’t have the capacity to look at radical departures from their existing environments. That means that tech vendor sales organisations selling to insurers should position innovations that can be produced in the existing environment in the near-term, while stressing frameworks amd best practices that provide a road map for the future. UK-based SSP offers its insurance clients an evolutionary path that starts with a new user interface to present the data from existing core applications in a new way to online and mobile solutions to better link the value chain in the intermediated insurance market.“
Forrester Research is a global research and advisory firm serving professionals in 13 key roles across three distinct client segments.