Sian-Nicholls

SSP strengthens insurer relationships with new appointment

SSP has strengthened its commitment to the broker market with the appointment of a new insurer relationship manager Siân Nicholls.

Reporting directly to Ron Atkinson, Head of Distribution Relationships, Nicholls will work closely with the company’s personal and commercial lines insurer partners to gain greater insight into their ongoing e-trading strategies, and help them to extend their distribution capabilities and introduce new products and services.

“I am delighted to be joining the company at such an exciting time, with all of SSP’s innovation and progress in rating and data leadership,” said Nicholls. “The broker channel is an important part of insurers’ income streams, so I am keen to explore with SSP’s partners how they can develop new schemes or enhance existing ones to extend their distribution capabilities.”

Her role complements the work of the existing relationship management team. As insurers look to adopt new models to maintain their profitability in an increasingly competitive and challenging market, Nicholls’ expertise will put SSP at the forefront of understanding insurers’ needs and developing its propositions accordingly.

Speaking about the appointment, Ron Atkinson said: “We want to put SSP at the front of insurers’ minds for relationships and trading, so we are the first people they speak to when they want to do something.

“Moving our insurer relationships forward in terms of level and service is a key part of achieving this. With proven experience in maintaining existing and new relationships with insurers, brokers and underwriters in a software house environment, Siân’s outstanding track record over the last 15 years will enable SSP to deliver a tangible competitive advantage for both personal and commercial lines insurers.”