Ageas Insurance

Ageas gears up for more intelligent distribution through extended Keychoice partnership

Ageas is extending its long-standing partnership with Keychoice, the insurance distribution business owned by SSP, with a new deal that delivers market-leading data capabilities across a wide range of personal and commercial lines products.

Keychoice offers insurers unique data-driven insights into the trading of its 500 plus broker base, who together write in excess of £1.56bn GWP. Ageas will benefit from a continuous flow of information on the trading performance of insurance products to enable competitive fine-tuning of pricing, which in turn provides brokers with more competitive products for their customers.

The new deal, which will also see Ageas continue on the Keychoice commercial lines insurance panel, follows on from the strengthening of the Keychoice proposition and team with new hires and a growing number of complementary strategic partnerships.

Adrian Coupland, Managing Director, Data and Distribution, at SSP commented:
“We have worked closely with the Ageas team for over 20 years and are delighted to be beginning this new phase of our partnership. Together, we’ll focus on using our data and insight to uncover new opportunities for growth.”

Chris Dobson, Distribution and Development Director, Ageas added:
“As a business, we continue to enjoy a strong and successful relationship with Keychoice. The enhanced data proposition and reinvigorated team will help us better understand the trading preferences and behaviours of Keychoice members.”