Keychoice to influence the future of distribution with new team

Keychoice, the distribution business owned by SSP, has recruited a new team as it launches its next phase of growth and evolution.

The move is just part of the revitalisation of the Keychoice proposition, and reinforces its commitment to delivering exciting new products and services that will help its brokers win in the market.

Together the new team consisting of Liz Mitchell, General Manager, Claire Faulding, Strategic Development Manager, and Ron Atkinson, Head of Insurer Relationships, has over 60 years’ experience working in the broker and insurer distribution arena.

Mitchell joins from BGL, Faulding from Marsh and Atkinson from Swinton.

The Keychoice business moved into the direct control of Adrian Coupland, Managing Director, Data and Distribution, at SSP, earlier this year, when SSP realigned responsibility for all its intermediated relationships and data strategy under his remit.

Speaking about the new team, Coupland said:
“I am delighted with the team we now have in place. They all have outstanding track records of building relationships and maximising commercial opportunities, so their knowledge and experience will be vital in bringing value to our broker base. We have worked very hard to revitalise the Keychoice business and proposition over the past six months, and the fruits of our labour will be evident in the coming weeks.

“We have used our position in the insurance value chain to augment the Keychoice proposition and business. Our member brokers are highly profitable for insurers, and they deserve to be rewarded for their quality books of business. Through the use of our data and insight, as well as negotiating great products, that’s exactly what will happen. We are taking Keychoice back to the future.”