AXA Insurance

SSP and AXA provides brokers with live integrated web chat service

Insurance technology specialist SSP has partnered with AXA to provide brokers with greater access to the Polaris imarket live-chat service on its commercial e-trade platform. AXA is the second insurer to go live with this integrated web chat functionality, following the launch with Allianz Insurance earlier this year, and a number of other insurers are due to implement it in the near future.

The addition of AXA to the live-chat panel means SSP’s brokers can now discuss a quote in real-time with one of AXA’s digital underwriters at any stage of the buying process without leaving the SSP application. As the digital underwriters typically respond to queries in less than 20 seconds, it is a very efficient channel for brokers to get the instant trading support they need to continue placing the business.

The e-trade platform removes the need to re-key client information several times, reducing errors and omissions while providing significant time and efficiency savings. This frees brokers to spend more time with clients to deliver the bespoke advice and support they need.

Ron Atkinson, Distribution Director at SSP said:
“I am delighted to be expanding our live-chat service by making it available to our brokers through AXA.

“SSP is committed to serving the entire insurance market, across both commercial lines and personal lines business. Figures from AXA show that 92% of brokers rate its live-chat as good or excellent, so by enhancing this engagement between insurers and brokers, our integrated web chat functionality will encourage brokers to make greater use of this channel, driving adoption of commercial e-trading.”