Pukka becomes first MGA to sign up to award winning SSP Intelligent Quotes Hub

Pukka Services, part of Freedom Services Group has signed to adopt SSP’s award winning Insurer Hosted Pricing Solution – Intelligent Quotes Hub (IQH) for rating, pricing and data enrichment across the whole of market broker distribution to support its impressive growth plans.

IQH is SSP’s market leading centralised risk selection and rating solution that has been adopted by three tier one insurers in the UK market, supporting Car, Home and Commercial SME insurance lines of business. The solution now has established integration paths to join with all other major UK software houses, allowing for whole of market connectivity whilst providing incredible performance and excellent response times, which has previously proven to be difficult.

There’s nothing quite like IQH in the world. Having already established proven integration paths an insurer needn’t worry about high implementation costs.
Adrian Coupland

SSP IQH provides self-sufficiency with pricing control and will also allow Pukka to minimise fraud at point of quote. Pukka can also take advantage of the powerful pre-inception counter-fraud solution to price more effectively.

Sam White, CEO of Freedom Services Group said:
“We chose SSP because their solution provides a complete streamlined single rating and pricing hub which connects to multiple data enrichment sources, and is accessed across the entire broker distribution channels. It gives an unmatched level of self-sufficiency, data insight and consistency of pricing. The solution is the perfect fit with our requirements and will enable us to make intra-day rating adjustments and minimise application fraud at point of quote, which will allow us to give better pricing to our brokers.” 

Pukka are known in the market for a progressive approach to customers’ needs, which moves away from the more traditional ‘one size fits all’ view. SSP IQH supports this ethos, allowing for a true single customer view and intra-day pricing – enabling flexibility and promoting insight.

Adrian Coupland, Customer and Marketing Managing Director at SSP said:
“There’s nothing quite like IQH in the world. Having already established proven integration paths an insurer needn’t worry about high implementation costs, as this connectivity offers a simple delivery process, which has been tried and tested in the market. IQH is the ideal pricing and rating solution for Pukka as the data now accessible will allow them to extend their footprint whilst sophisticated pricing flows will mean they can accurately place each risk, therefore achieving profitable growth. By continuing our relationship with Pukka we are supporting their growth to become one of the largest UK MGAs.

We are now looking forward and excited to be making this solution available to all insurers. It is critical for insurers and MGAs to work with a proven partner in the rating space. We have seen many early adopters of alternative solutions struggle to keep up with the demands of increasing volumes and rising complexity, but our IQH solution is fully scalable and has none of these issues. It is simply without comparison in the market”